EVOLVE YOU

Reforming a Gen-Z fitness brand with 3.4M followers required going back to the brand’s foundations. It had an aesthetic but its official platform felt too corporate, far from the social media community it grew from. Rather than adopting a professional-sounding tone, we found consistency by adopting the tone of voice of its Gen-Z founder – the true voice which built its followers. This new copywriting toolkit provided the messaging the brand needed to expand its horizons. ⌁ The brand has since doubled in sales to become worth over £80M.